Before the ballot : building political support for library funding /
""On the Path to the Ballot" will focus on Informational Communications Campaigns (commonly referred to as info-only campaigns) for library staff and administrators. The book will discuss the library's role in the years leading up to a campaign and the library's role during...
Clasificación: | Libro Electrónico |
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Autores principales: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Chicago :
ALA, Neal-Schuman,
2019.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Surfacing the library
- Insights into voter attitudes about libraries
- Radicalizing Americans about libraries
- Librarian as candidate
- Library as cause
- Creating the fundable plan
- Building partnerships and joining coalitions
- Relationship building with people who (should) care
- Defining audiences of potential supporters
- Messaging for funding support
- Understanding engagement with supporters and activists
- Transitioning into the informational communication campaign
- Where problems come from
- Why libraries lose
- Steps in the informational communications campaign
- Ideal 36 month campaign from "before the ballot" to election day
- Conclusion: everyday campaigning.