Gorgeous war : the branding war between the Third Reich and the United States /

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"Gorgeous War argues that the Nazis used the swastika as part of a visually sophisticated propaganda program that was not only modernist but also the forerunner of contemporary brand identity. When the United States military tried to answer Nazi displays of graphic power, it failed. In the end...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blackmore, Tim, 1961- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waterloo, Ontario : Wilfrid Laurier University Press, 2019.
Temas:
1900-1999
Branding (Marketing) > Political aspects > Germany > History > 20th century.
Branding (Marketing) > Political aspects > United States > History > 20th century.
Nazi propaganda.
World War, 1939-1945 > United States > Propaganda.
Stratégie de marque > Aspect politique > Allemagne > Histoire > 20e siècle.
Stratégie de marque > Aspect politique > États-Unis > Histoire > 20e siècle.
Propagande nazie.
Guerre mondiale, 1939-1945 > États-Unis > Propagande.
Armed Forces > Insignia.
Propaganda.
Propaganda
Militär
Insignien
Nationalsozialismus
Germany > Armed Forces > Insignia > History > 20th century.
United States > Armed Forces > Insignia > History > 20th century.
Germany.
United States.
Deutschland
USA
20th century
Armed Forces
Branding (Marketing)
Germany
History
Insignia
Nazi propaganda
Political aspects
United States
World War, 1939-1945
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Half Title
  • Title
  • Copyright
  • Dedication
  • Contents
  • PREFACE: A MAN OF HIS SEASON
  • ACKNOWLEDGEMENTS
  • Entrance: Gorgeous Warning
  • CHAPTER 1: SAME OLD NEW Interwar American Modernism
  • CHAPTER 2: MACHT FREI The Paradox of Nazi Modernism
  • CHAPTER 3: TRUE COLOURS How American Heraldry Broke the System
  • CHAPTER 4: INSTANT CLASSIC The Nazi Brand
  • CHAPTER 5: ONE PUNCH MACHINE Corporate Logos and Military Identity
  • CHAPTER 6: LOYALTY PROGRAM Brands at War
  • CHAPTER 7: ON YOUR SLEEVE American Interwar and Wartime Patches
  • CHAPTER 8: PLANET SWASTIKA The Nazi Brand in Action
  • CHAPTER 9: THE UNITED STATES OF ADVERTISING Propaganda in America
  • CHAPTER 10: PARADED TO DEATH Nazi Propaganda
  • CHAPTER 11: KILLER CARTOONS Disney's Graphic Violence
  • EXIT: BUYER'S REMORSE
  • NOTES
  • BIBLIOGRAPHY
  • COPYRIGHT ACKNOWLEDGEMENTS
  • INDEX
  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • K
  • L
  • M
  • N
  • O
  • P
  • R
  • S
  • T
  • U
  • V
  • W

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