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Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 /

This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and mea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bruner, Gordon C., 1954- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Fort Worth, Texas : GCBII Productions, LLC, 2019.
Edición:(Library version).
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author.