Identity designed : the definitive guide to visual branding /

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Airey, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, MA : Rockport Publishers, 2019.
Temas:
Branding (Marketing)
Identity (Philosophical concept)
Design.
Stratégie de marque.
Identité.
branding.
identity.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business and Management.
Markenname
Markenpolitik
Produktgestaltung
Produktimage
Identitätsentwicklung
Case studies.
Études de cas.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Introduction
  • Identity case studies. Lantern (Primal roots) ; Base (Ruhrtriennale) ; Pharus (Rio cello) ; OCD (ad age) ; Rice creative (Rooster beers) ; Foreign policy (Gallery & Co.) ; Underline studio (art museum) ; Fedoriv (Rezult) ; Freytag Anderson (Fraher architects) ; Bedow (Fable skateboards)
  • Robot food (vocation) ; Together design (Pearson) ; Believe in (grain) ; Jack Renwick studio (Carpenters Wharf) ; ico Design (Burst) ; Lundgren+Lindqvist (Markus Form)
  • Thank you.

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