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The direct mail revolution : how to create profitable direct mail campaigns in a digital world /
The decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. In 2016, direct mail response rates increased to 5.3% to house lists and 2.9% to prospect lists. Over the last decade, the US Postal Service hand...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Irvine, CA :
Entrepreneur Press,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |