The direct mail revolution : how to create profitable direct mail campaigns in a digital world /

The decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. In 2016, direct mail response rates increased to 5.3% to house lists and 2.9% to prospect lists. Over the last decade, the US Postal Service hand...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bly, Robert W. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Irvine, CA : Entrepreneur Press, [2019]
Temas:
Direct marketing.
Sales letters.
Marketing > Graphic methods.
Marketing direct.
Lettres publicitaires.
Marketing > Méthodes graphiques.
sales letters.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Direct marketing
Marketing > Graphic methods
Sales letters
Acceso en línea:Texto completo
Descripción
Sumario:The decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. In 2016, direct mail response rates increased to 5.3% to house lists and 2.9% to prospect lists. Over the last decade, the US Postal Service handled 27.7% less mail than before. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to.
Notas:Ten Rules for Direct-Mail Testing
Descripción Física:1 online resource (269 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:1613083890
9781613083895

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