Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /

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We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices h...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Sheth, Jagdish N. (honouree.), Parvatiyar, Atul (Editor ), Sisodia, Rajendra (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019.
Temas:
Marketing.
Marketing > Management.
Marketing > Gestion.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Marketing > Management
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