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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth /
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices h...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi, India ; Thousand Oaks, California :
SAGE Publications India,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. |
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| Descripción Física: | 1 online resource (xxxix, 650 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9789352808182 9352808185 9789352808199 9352808193 9789353287733 9353287731 |