Traditions and innovations in contemporary tourism /

This book presents significant theoretical and empirical studies of various aspects of hospitality and tourism from the perspetives of both tradition and innovation. With thirty-nine contributors from Bulgaria, Croatia, Indonesia, Italy, Portugal, Slovenia, Switzerland, Turkey, and the USA, if offer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Marinov, Vasil P. (Editor ), Vodenska, Maria (Editor ), Assenova, Mariana (Editor ), Dogramadjieva, Elka (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Temas:
Tourism.
Research & information: general.
Regional studies.
Travel & holiday.
BUSINESS & ECONOMICS > Industries > General.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Part I: Traditions in Contemporary Tourism : Chapter One. Tourism Policy, Planning and Management in Central and Eastern Europe / Maria Vodenska
  • Chapter Two. Cultural Event Marketing / Svetla Rakadziyska and Krassimira Yancheva
  • Chapter Three. Online Behavioral Patterns of Tourists in Bulgaria / Zhelyu Vladimirov and Sonia Mileva
  • Chapter Four. Intercultural Communication Training as a Factor for Improving the Service Quality in Tourism / Stoyan Marinov and Galina Ilieva
  • Chapter Five. An Integrated Approach to Intercultural Communication in the Education of Tourism Professionals / Ginka Dimitrova and Svetla Nedeva
  • Chapter Six. Health Tourism Development--Specifics of Croatian Health/Spas/Healing Resorts and Special Hospitals: State and Possibilities / Milena Peršić and Dubravka Vlašić
  • Chapter Seven. Psychological and Psychographic Profiles of Spa and Wellness Tourists in Bulgaria / Milena Stoyanova
  • Chapter Eight. Generation Y's Behavior Towards Hotel's Sustainable Practices: A Study in Jakarta, Indonesia / Novita Permatasari and Marija Lazarev Zivanovic
  • Chapter Nine. Problems Faces in the Development Process of Tourism in Turkey: The Case of Antalya / Yakin Ekin and Onur Akbulut
  • Chapter Ten. Festival Visitor Experience: The Masquerade Games in Pernik / Ilinka Terziyska
  • Chapter Eleven. Current State and Problems of Cave Tourism in Bulgaria / Dilyana Stefanova and Petar Stefanov
  • Part II: Innovations in Contemporary Tourism : Chapter One. Adoption of Robots, Artifical Intelligence and Service Automation by Travel, Tourism and Hospitality Companies: A Cost-Benefit Analysis / Stanislav Ivanov and Craig Webster
  • Chapter Two. The Impact of Technological Innovations on Hospitality Service / Velina Kazandjieva, Galina Ilieva and Hristina Filipova
  • Chapter Three. Low Cost Carriers' Growth: Market-or Subsidies-Driven? / Maya Ivanova
  • Chapter Four. Cultural Ecosystem Services of the Urban Landscapes of Bulgaria / Mariana Assenova, Stoyan Nedkov and Assen Assenov
  • Chapter Five. Assessment and Mapping of Aesthetic Ecosystem Services in the City of Varna, Bulgaria / Mariyana Nikolova, Stoyan Nedkov and Margita Kiryakova
  • Chapter Six. Branding of Creative Tourism in Shared Spaces / Rumen Draganov
  • Chapter Seven. Sofia City as a Tourist Destination: Recent Trends and Development Drivers / Elka Dogramadjieva, Vera Nikolova and Radenka Mitova
  • Chapter Eight. Literary Sites and Literary Tourism in some European Countries and in Portugal: Some Reflections / Isilda Leitãp
  • Chapter Nine. Challenges of Teaching about Tourism Potential of the Yugoslav Period in Slovenia: The Case of Velenje / Marco Gams
  • Chapter Ten. Understanding Tourism Innovation through Fuzzy Measures / Marcella De Filippo, Delio Colangelo and Luca Farnia.

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