Cargando…
Language, media and economy in virtual and real life : new perspectives /
This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of languag...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Contents; Preface; Part I: Names in their Context; Multimodal Representations of Brand Names in a Literary Context; A City called Otto; From Siberia
- with a smile; Internet Name Contests as a New Means of Advertising Name Invention in Russia; The Integration of the Brand Name in the Advertising Text; Part II: Names as Markers of National/Cultural/Regional Identity; The Rhetoric of Pseudonyms in Virtual Language; What is "Europe" and "European"?; "Following in the footsteps of names"; Advertising African Coffee; Non-trivial Urbanonyms in Moscow Commercial Space
- Lexis with Ethnocultural Semantic Components in Moscow Restaurant NamingPart III: Linguistic Features and Strategies of Names; L'economia filtrata dal linguaggio politico. Dal funzionalismo organico della Prima Repubblica al popular chic; Bank Names and Success; From Reaganomics to Renzinomics; A New Subcategory in Commercial Proper Names; Naming and Marketing a Job Coaching Firm; Car Nicknames and their Relation to the Brand; Current Trends in Naming Romanian Travel Agencies; "Oh Lord, won't you buy me a Mercedes Benz?" Brand Names in Lyrics and Music Videos; Contributors