Language, media and economy in virtual and real life : new perspectives /

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This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of languag...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Cotticelli-Kurras, Paola (Editor ), Rizza, Alfredo, 1974- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Temas:
Economics > Language.
Économie politique > Langage.
Historical & comparative linguistics.
Semiotics > semiology.
Advertising & society.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Markenname
Marketing
Werbung
Wirtschaftssprache
Acceso en línea:Texto completo
Descripción
Sumario:This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of ""names in the economy"" this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.
ISBN:9781527521452
1527521451

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