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The changing landscape of global businesses : principles and practices /
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. A...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics.
- Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors.