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The changing landscape of global businesses : principles and practices /
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. A...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2019.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 338.8/8 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The changing landscape of global businesses : |b principles and practices / |c edited by Babu George and John Rogers. |
| 264 | 1 | |a Newcastle upon Tyne : |b Cambridge Scholars Publishing, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xlii, 257 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Intro; Table of Contents; Preface; Introduction; Dimensions of Transnational Managerial Profile; Creativity, Global Positioning, Product Design Decisions and Reasons for Global Brand Success; The Intricacies of Global Marketing; A Review of the Cross-Cultural Dimensions of Marketing; A Proposal for a Study on Knowledge Management and Organizational Learning in International Businesses; Some Reflections on the Relationship between Technology and Marketing in a Globalizing Society; A Historical Approach to Global Ethics. | |
| 505 | 8 | |a Bringing Communities Back into the International Business System by Means of Social Media and Grassroots Digital DemocracyIssues in International Labor; Product Standardization and Product Design Modularity; Developing an International Marketing Plan; Preferential Attributes Influencing Consumer Buying Behavior in a Global Retail Grocery Store; Internationalization by Foreign Direct Investment in the South Asian Region; Contributors. | |
| 520 | |a The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business. Most books in this area are focused to any one of the managerial functions. To integrat. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on December 31, 2018). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a International business enterprises |x Social aspects. | |
| 650 | 0 | |a Intercultural communication. | |
| 650 | 6 | |a Entreprises multinationales. | |
| 650 | 7 | |a Intercultural communication |2 fast | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a International business enterprises |x Social aspects |2 fast | |
| 700 | 1 | |a George, Babu P., |e editor. | |
| 700 | 1 | |a Rogers, John, |e editor. | |
| 776 | 0 | 8 | |i Print version: |a George, Babu. |t Changing Landscape of Global Businesses : Principles and Practices. |d Newcastle-upon-Tyne : Cambridge Scholars Publishing, ©2019 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1932323 |z Texto completo |
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