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The franchisee handbook : everything you need to know about buying a franchise /
This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise mo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Irvine, CA :
Entrepreneur Press,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright; Contents; Foreword; Introduction; Freedom Is in the Eye of the Beholder; Risk vs. Return; How to Use This Book; Chapter 1: The Franchise Myth; Busting the Franchise Myth; No Longer a Punchline; How Does It Work?; Why Does Franchising Work?; How Franchising Benefits Franchisees; When Does It Not Work?; What's in It for the Franchisor?; Other Benefits; Don't Believe the Statistics; Let Risk vs. Reward Be Your Guide; The Bottom Line: Success in Business Is Not a Matter of Luck; Chapter 2: The Secret Ingredient: You; Know Thyself!; Are You an Entrepreneur?
- Rule Breakers Make Lousy FranchiseesYou Are Not Getting Married; The Bottom Line: Don't Kid Yourself; Chapter 3: Understanding Risk; Evaluating Your Risk Tolerance; Fads; Regionality, Seasonality, and Predictability; Concept and Market Shifts/Risks; Regulations; Competition and Barriers to Entry; Recession Resistance; Big vs. Small Franchise Companies; Capital Risks; Management Risks; The Bottom Line: Use Murphy's Law to Narrow Your List; Chapter 4: Narrowing the Field; Using a "Goals-Oriented" Approach; Create a Goal Map; Consider Your Capital.
- Leverage Is Like Wine-Wonderful if You Know Your LimitHow Does It Fit on You?; Developing Your "Short List"; Only Fools Fall in Love with the Product; Supplement Your Research; The Bottom Line: You Cannot Examine the Universe; Chapter 5: A Deeper Dive; Take the First Step: The Initial Franchisor/Franchisee Interview; Franchise Marketing Materials and Messaging; What to Look for in the Franchise Disclosure Document; The Franchise Agreement; The Bottom Line: The More Homework, the Better; Chapter 6: Meeting the Franchisor; The "Award" of a Franchise; Trust, But Verify; Meeting the Team.
- Discovery DayThe Bottom Line: Understand What You Will Do, and With Whom; Chapter 7: How Much can I Make?; Analyzing the FPR; Don't Do Anything Till You've Crunched the Numbers; Deriving Numbers When There Is No FPR; Nonrevenue Elements of Your Income Statement; No One Can Eat Just One; Talk to Those Paid to Say "No"; The Bottom Line: Check Your Homework; Chapter 8: Making the Leap; ROI Analysis as a Means of Measuring Like Returns; Measuring Risk; Understand Your Obligations; Try to Negotiate a Stop-Loss Provision; The Bottom Line: Get a Fire in the Belly-Then Fire Your Boss.
- Chapter 9: The Die is CastCreating the Franchisee Entity; Obtaining Insurance; Site Selection and Lease Negotiation; Finalizing Your Financing; Facility Design; Facility Construction; Setting Up a Home Office; Accounting and Payroll Processes; Creating an Initial Operating Budget; Integration with Key Suppliers; Hiring and Training Your Team; Planning Initial Marketing Activities; Training at the Franchisor's Location; Training at Your Location; Priorities in the Early Months; The Bottom Line: Make Yourself Obsolete and Your Managers Redundant; Appendix A: Resources; Franchise Directories.