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The CMO of people : manage employees like customers with an immersive predictable experience that drives productivity and performance /
Instead of thinking of Human Resources as a kind of upgraded personnel department it can be thought of as an analogue to marketing. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR can curate an experience to get the best lifetim...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boston :
DeG Press,
[2018]
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| Temas: | |
| Acceso en línea: | Texto completo |