Before the ad image : body memory in motion /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Mickunas, Algis (Autor), Pilotta, Joseph (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, Inc., [2018]
Colección:Contemporary cultural studies
Temas:
Consumer behavior > Psychological aspects.
Consommateurs > Comportement > Aspect psychologique.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Contents
  • Preface
  • Where Are Neuro ADS Going?
  • Critiques of Neuroscience
  • References
  • Chapter 1
  • The Affective Orientation
  • The Hierarchy of Effects
  • What "The Unconscious" Really Means
  • Zaltman and the Reconstructive Theory of Memory (R.T.M.)
  • Problems with R.T.M.
  • Standing the Hierarchy of Effects on Its Head
  • The Affective Perspective
  • Desire
  • The Role of Cognition in Desire
  • Self-Understanding in Desire
  • Construct: Thinking and Feeling
  • The Difference between Knowing and Feeling
  • References
  • Chapter 2
  • You-I-We in a Field of Awareness
  • Introduction
  • Communicative Community
  • Prologue
  • Psyche and Expression
  • Mood Community as Memory
  • Body Remembers More
  • Technology and Body
  • Postscript
  • References
  • Chapter 3
  • Expressivity the Power of Advertising
  • The Desire for Desire
  • Eros
  • Love Marks
  • References
  • Chapter 4
  • Discourses, Intercorporeity and Affectivity
  • Introduction
  • Discursive Practice
  • The Nomad
  • The Cynical Body
  • Body in Action: Constitution of Space
  • References
  • Chapter 5
  • Depth and Transparency
  • Introduction
  • The Experiencing Subject
  • Postscript
  • References
  • Chapter 6
  • Primacy of Time
  • Introduction
  • Bergson and Husserl
  • Temporal Flow and Subjectivity
  • Postscript
  • References
  • Chapter 7
  • Selecting and Deselecting Relevance
  • How a System of Relevance Functions
  • On Expectations
  • Rethinking Lifestyle
  • 1. It's Not an Attitude or a Demographic
  • Lifestyles Are Made Up of Practice or I Can's
  • 2. Lifestyle Choices Are Limited I Can's
  • Lifestyles Are Chosen
  • Lifestyle Choices Are Limited
  • 3. Influences on Lifestyle-Creation
  • 4. Lifestyles Are Visible in Things
  • Life-World
  • References
  • Chapter 8
  • Movement and Receptivity
  • Communication Styles of Media
  • Desire.
  • Transformational-Emotional Style
  • Synaesthetic Style
  • Shut Up and Dance
  • Reading the Chart
  • Explanation of Chart
  • References
  • Chapter 9
  • The Media
  • The Phenomenon of Synaesthesia
  • Perception/Expression
  • Multimedia-Tasking and Synesthesia
  • Corporeal Perception
  • The Position of the Camera and the Audience
  • Synchronization
  • Conclusion
  • References
  • Index
  • Blank Page.

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