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|a UAMI
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|a Mickunas, Algis,
|e author.
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|a Before the ad image :
|b body memory in motion /
|c Algis Mickunas, Joseph Pilotta.
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|a New York :
|b Nova Science Publishers, Inc.,
|c [2018]
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|a 1 online resource.
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|a Contemporary cultural studies
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|a Includes bibliographical references and index.
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|a Description based on print version record; title from PDF title page, viewed (07/02/2020).
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|a Intro -- Contents -- Preface -- Where Are Neuro ADS Going? -- Critiques of Neuroscience -- References -- Chapter 1 -- The Affective Orientation -- The Hierarchy of Effects -- What "The Unconscious" Really Means -- Zaltman and the Reconstructive Theory of Memory (R.T.M.) -- Problems with R.T.M. -- Standing the Hierarchy of Effects on Its Head -- The Affective Perspective -- Desire -- The Role of Cognition in Desire -- Self-Understanding in Desire -- Construct: Thinking and Feeling -- The Difference between Knowing and Feeling -- References -- Chapter 2 -- You-I-We in a Field of Awareness -- Introduction -- Communicative Community -- Prologue -- Psyche and Expression -- Mood Community as Memory -- Body Remembers More -- Technology and Body -- Postscript -- References -- Chapter 3 -- Expressivity the Power of Advertising -- The Desire for Desire -- Eros -- Love Marks -- References -- Chapter 4 -- Discourses, Intercorporeity and Affectivity -- Introduction -- Discursive Practice -- The Nomad -- The Cynical Body -- Body in Action: Constitution of Space -- References -- Chapter 5 -- Depth and Transparency -- Introduction -- The Experiencing Subject -- Postscript -- References -- Chapter 6 -- Primacy of Time -- Introduction -- Bergson and Husserl -- Temporal Flow and Subjectivity -- Postscript -- References -- Chapter 7 -- Selecting and Deselecting Relevance -- How a System of Relevance Functions -- On Expectations -- Rethinking Lifestyle -- 1. It's Not an Attitude or a Demographic -- Lifestyles Are Made Up of Practice or I Can's -- 2. Lifestyle Choices Are Limited I Can's -- Lifestyles Are Chosen -- Lifestyle Choices Are Limited -- 3. Influences on Lifestyle-Creation -- 4. Lifestyles Are Visible in Things -- Life-World -- References -- Chapter 8 -- Movement and Receptivity -- Communication Styles of Media -- Desire.
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|a Transformational-Emotional Style -- Synaesthetic Style -- Shut Up and Dance -- Reading the Chart -- Explanation of Chart -- References -- Chapter 9 -- The Media -- The Phenomenon of Synaesthesia -- Perception/Expression -- Multimedia-Tasking and Synesthesia -- Corporeal Perception -- The Position of the Camera and the Audience -- Synchronization -- Conclusion -- References -- Index -- Blank Page.
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|a Consumer behavior
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