Customer-centricity : the new path to product innovation and profitability /

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The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Valls, Josep-Francesc (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Temas:
Marketing > Data processing.
Customer services.
Marketing > Informatique.
Service à la clientèle.
Business innovation.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services
Marketing > Data processing
Acceso en línea:Texto completo
Descripción
Sumario:The empowered customer is here to stay. With a low tolerance for subpar experiences, they have no qualms in switching brands if disappointed, and expect companies to provide offers that are personally relevant to them. This realisation has led enterprises to revamp their business strategies to meet the high expectations of these savvy and hyper-connected consumers. This requires a 360 degree customer-centric approach--fuelled by big data--that attempts to understand customer problems and deliver timely solutions. The ability to use customer journey mapping and real-time analytics to unlock act.
Descripción Física:1 online resource (vi, 150 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781527519138
1527519139

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