Communicating visually : the graphic design of the brand /

Mostrar otras versiones (1)

This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of int...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Raposo, Daniel (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2018.
Temas:
Graphic design (Typography)
Arts graphiques.
Industrial > commercial art & design.
Graphic design.
Communication studies.
ART > Techniques > Drawing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction / Daniel Raposo
  • Graphic design versus design management / Joan Costa
  • Communicating visually / Daniel Raposo
  • An imagined being: the stereotyped influence of places / Francisco Providência
  • Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández
  • The brands and the circle of time / Albert Culleré
  • The same brands but different / Emílio Gil
  • Brand's identity and visual culture / Fernando Oliveira
  • Images that brands / Félix Beltran
  • Typography that brands / Bruno Maag
  • Compliment to the simplicity of the form / Daniel Raposo
  • Final remarks
  • Contributors
  • Glossary.

Ejemplares similares