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A focus on consumer behaviours and experiences in an online shopping environment.
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust play...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
United Kingdom :
Emerald Publishing,
2015.
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| Colección: | Emerald gems.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Front Cover; Emerald Gems: A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment; Copyright page; Contents; Preface; Age, Gender and Income: Do they Really Moderate Online Shopping Behaviour?; Introduction; Literature Review; Technology Acceptance Model; Self-Efficacy and Previous Use of the Internet; Research Hypotheses Regarding the Influence of Socioeconomic Characteristics; The Moderating Effect of Age; The Moderating Effect of Gender; The Moderating Effect of Income; Research Design; Data Collection; Data Analysis; Results; Discussion
- Conclusions and ImplicationsReferences; About the Authors; The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour; Introduction; Theoretical Framework; E-service Quality; Customer Satisfaction and Loyalty; Customer Perceived Value; Research Design; Conceptual Model; Measures; Questionnaire Design and Pilot Test Procedures; Samples and Procedures; Comprehensiveness; Probability of selection; Efficiency; Analysis and Results; Study 1: Attitude-Intention Link (Appraisal Process, Emotional Reactions and Coping Responses); Validity and reliability in the measurement model
- Examination of the research hypotheses in the structural modelStudy 2: Moderating Effects of Customer Perceived Value; Discussion and Implications; Discussion; Research Implications; Managerial Implications; Limitations; References; About the Authors; The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Ma ... ; 1 Introduction; 2 Literature Reviews; 2.1 Order of Information Presentation and the Primacy Effect; 2.2 Credibility and Challenges of Online Consumer Reviews; 2.3 Trust in Online Shopping Malls and Trust Transfer
- 3 Research Model and Hypotheses4 Research Methodology; 4.1 Experimental Product and Stimuli; 4.2 Design and Subjects; 4.3 Procedures and Measures; 5 Results; 6 Discussion and Conclusion; References; Further Reading; About the Authors; Antecedents and Consequences of Trust in Online Product Recommendations: An Empirical Study in Social Shopping; Introduction; Social Shopping Applications; Conceptual Framework and Hypothesis Development; Trust in a Website and Intention to Purchase Products from the Website; Trust in Product Recommendations and Intention to Purchase Products
- Social Network-Based Antecedents of Trust in Product RecommendationWebsite-Based Antecedents of Trust in a Website; Trust Development in Online Shopping; Research Methodology; Subjects; Instrument Development; Data Collection; Data Analysis and Results; Measurement Model; Structural Model; Discussion and Conclusion; Research Findings; Theoretical Contributions; Practical Implications; Limitations and Future Research; References; About the Authors; The Effects of Blogger Recommendations on Customers' Online Shopping Intentions; 1 Introduction