A focus on consumer behaviours and experiences in an online shopping environment.

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust play...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: United Kingdom : Emerald Publishing, 2015.
Colección:Emerald gems.
Temas:
Electronic commerce > Psychological aspects.
Consumer behavior.
Commerce électronique > Aspect psychologique.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Consumer behavior
Online-Handel.
Konsumentenverhalten.
Kundenbindung.
Acceso en línea:Texto completo
Descripción
Sumario:A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment.
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.
ISBN:9781785608704
1785608703

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