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New perspectives in luxury branding.
This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a st...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley, UK :
Emerald Group Publishing Limited,
2015.
|
| Edición: | First edition. |
| Colección: | Emerald gems.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_on1051299236 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 180911s2015 enk ob 000 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d EBLCP |d OCLCF |d MERUC |d AGLDB |d IGB |d G3B |d S8J |d S8I |d STF |d D6H |d BTN |d AUW |d INTCL |d MHW |d SNK |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ | ||
| 020 | |a 9781785608629 |q (electronic bk.) | ||
| 020 | |a 1785608622 |q (electronic bk.) | ||
| 020 | |z 9781785608636 | ||
| 035 | |a (OCoLC)1051299236 | ||
| 050 | 4 | |a HD69.B7 |b N419 2015eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a New perspectives in luxury branding. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, UK : |b Emerald Group Publishing Limited, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Emerald gems | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Online resource; title from PDF title page (EBSCO, viewed September 12, 2018). | ||
| 505 | 0 | |a Front Cover; EMERALD GEMS: New Perspectives in Luxury Branding; Copyright Page; Contents; Preface; Identifying the Characteristics of Small Specialist International Retailers; Introduction; Literature Review; The Internationalisation of Specialist Retailers; SME Internationalisation; Summary; Methodology; Findings; Strong Company Brand Image and Identity; Niche Strategy; Dual Expansion Strategy; Dimensions of ownership; Vertical Integration from Manufacturing to Retailing; Discussion; Conclusions; References; Further Reading; About the Authors | |
| 505 | 8 | |a Flagship Stores as a Market Entry Method: The perspective of Luxury Fashion RetailingIntroduction; Entry Mode Research; Entry Mode Research: Manufacturing and Service Sector Perspectives; Entry Mode Strategy in International Retailing; International Fashion Retailing and Entry Mode Strategy; Luxury Fashion Retailing; Methodology; Research Position; Case Selection; Data Collection; Brief Descriptions of the 12 Luxury Companies; Findings; Flagship Characteristics; Motivations for Flagships as a Market Entry Method; Distribution partner relations; Fashion media relations; Customer relations | |
| 505 | 8 | |a DiscussionConclusions and Areas for Future Research; References; About the Authors; Self-congruity, Brand Attitude, and Brand Loyalty: A Study on Luxury Brands; Introduction; Literature Review; Brand Images, Attitude and Loyalty Toward a Brand; Brand Personality Congruity; Brand User Imagery Congruity; Brand Usage Imagery Congruity; Luxury Brands; Research Design; Sample, Product and Brand Selection; Questionnaire and Scale Development; Data Collection and Analyses; Data Collection; Construct Testing; Hypotheses Testing; Discussion and Conclusion; Summary and Research Implications | |
| 505 | 8 | |a Practical ImplicationsLimitations, Future Studies and Conclusion; References; About the Authors; Constructing Luxury Brands: Exploring the Role of Consumer Discourse; Introduction; Dominant Luxury Brand Paradigm; Co-creation and Brand Construction; Towards a Discursive Perspective on Brands; Study Methods; Research Design; Findings; The Subjective Nature of Luxury; Luxury as Subjective Experience; The Morality of Spending; The Art of Luxury (I am not a Consumer); Building Boundaries, Managing Tensions; Summary of Findings; Conclusions; References; Further Reading; About the Authors | |
| 505 | 8 | |a Corporate Branding, Emotional Attachment and Brand Loyalty: The Case of Luxury Fashion BrandingIntroduction; Literature Review; Corporate Branding; Corporate Branding in the Luxury Fashion Industry; Customer Emotional Attachment; Conceptual Framework; Emotional Attachment and Brand Loyalty; Corporate Associations and Emotional Attachment; Corporate Activities and Emotional Attachment; Corporate Values and Emotional Attachment; Corporate Personalities and Emotional Attachment; Corporate Benefits and Emotional Attachment; Method; Survey Instrument; Potential Response Bias | |
| 520 | |a This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Luxuries |x Marketing. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Luxuries |x Marketing. |2 fast |0 (OCoLC)fst01004140 | |
| 830 | 0 | |a Emerald gems. | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1423685 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29346978 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4723828 | ||
| 938 | |a EBSCOhost |b EBSC |n 1423685 | ||
| 994 | |a 92 |b IZTAP | ||