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New perspectives in marketing by word-of-mouth.
New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
United Kingdom :
Emerald Publishing,
2015.
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| Colección: | Emerald gems.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media. |
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| Descripción Física: | 1 online resource (1 volume) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781785608186 1785608185 |