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Building a successful social venture : a guide for social entrepreneurs /
"This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Bu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland :
Berrett-Koehler Publishers, Incorporated,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Contents; Preface; PART I BACKGROUND; Chapter 1 Top-Down and Bottom-Up Theories of Social Pro gress; Conceptual Roots; Comparing Approaches to Poverty Reduction; Government and Philanthropy; The Role of Multinational Corporations: C.K. Prahalad's Thesis; The Informal Economy; Market Imperfections and Approaches to Poverty Reduction; Advantages of Bottom-Up Innovation through Social Ventures; To Recap; Background Resources; Chapter 2 The Market at the Base of the Pyramid; The Size of the BOP Market; Poverty as a Concentrated Problem.
- Problems and Opportunities at the BOPThe MDGs: Improving Life Choices; The SDGs; Large-Scale Systems Thinking; Market-Creation Requirements for Serving Marginalized Populations; Value Creation; Market Creation; To Recap; Background Resources; Chapter 3 Paradigms for Social Venture Business Plans; The Purpose of Business Planning; 1. Gaining Venture Capital Funding; 2. Developing an Operational Business Plan; 3. Business Model Generation; 4. Formulating Business Strategies (The Social Entrepreneur's Playbook); The GSBI Paradigm: An Alternative for Building Better Social Ventures.
- What Is Unique about Social Ventures?Social Venture Snapshots; Grameen Shakti; Sankara Eye Care Institutions; GSBI Innovators; To Recap; Background Resources; PART II MANAGING A SUSTAINABLE/SCALABLE SOCIAL BUSINESS; Chapter 4 Mission, Opportunity, Strategies; Process; Mission Statement; Opportunity Statement; Key Strategies; Social Venture Snapshots; Mission, Opportunities, and Strategies for Grameen Shakti; Mission, Opportunities, and Strategies for Sankara; GSBI Innovator Fundacion Paraguaya Self-Sustaining Agriculture Schools (SSAS); To Recap; Exercises; Background Resources.
- Chapter 5 The External EnvironmentInstitutional Voids; Process; The Economic Environment; The Legal/Regulatory Systems; Technology and the ICT Environment; The Community/Cultural Environment; The Natural Environment; Social Venture Snapshots; External Environment Analysis for Grameen Shakti; External Environment Analysis for Sankara; External Environment Analysis for GSBI Innovator Build Change; To Recap; Exercise; Background Resources; Chapter 6 The Target Market Statement; Process; Step 1: Estimate the Total Available Market; Step 2: Define the Addressable Market.
- Step 3: Identify Market SegmentsStep 4: Develop a Marketing Plan; Social Venture Snapshots; Marketing Plan for Grameen Shakti; Target Market for Sankara; GSBI Innovator Digital Divide Data; To Recap; Exercises; Background Resources; Chapter 7 Operations and Value Chain; Process; Partnerships; Value Chain; Social Venture Snapshots; Operations and Value Chain for Grameen Shakti; Operations and Value Chain for Sankara; GSBI Innovator Equal Access International; To Recap; Exercises; Background Resources; Chapter 8 Organization and Human Resources; Process; Form of Organization; For-Profit.