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Building a successful social venture : a guide for social entrepreneurs /
"This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Bu...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland :
Berrett-Koehler Publishers, Incorporated,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Carlson, Eric Daniel, |d 1944- | |
| 245 | 1 | 0 | |a Building a successful social venture : |b a guide for social entrepreneurs / |c Eric Carlson, James Koch. |
| 264 | 1 | |a Oakland : |b Berrett-Koehler Publishers, Incorporated, |c 2018. | |
| 300 | |a 1 online resource (292 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Cover; Title Page; Copyright Page; Contents; Preface; PART I BACKGROUND; Chapter 1 Top-Down and Bottom-Up Theories of Social Pro gress; Conceptual Roots; Comparing Approaches to Poverty Reduction; Government and Philanthropy; The Role of Multinational Corporations: C.K. Prahalad's Thesis; The Informal Economy; Market Imperfections and Approaches to Poverty Reduction; Advantages of Bottom-Up Innovation through Social Ventures; To Recap; Background Resources; Chapter 2 The Market at the Base of the Pyramid; The Size of the BOP Market; Poverty as a Concentrated Problem. | |
| 505 | 8 | |a Problems and Opportunities at the BOPThe MDGs: Improving Life Choices; The SDGs; Large-Scale Systems Thinking; Market-Creation Requirements for Serving Marginalized Populations; Value Creation; Market Creation; To Recap; Background Resources; Chapter 3 Paradigms for Social Venture Business Plans; The Purpose of Business Planning; 1. Gaining Venture Capital Funding; 2. Developing an Operational Business Plan; 3. Business Model Generation; 4. Formulating Business Strategies (The Social Entrepreneur's Playbook); The GSBI Paradigm: An Alternative for Building Better Social Ventures. | |
| 505 | 8 | |a What Is Unique about Social Ventures?Social Venture Snapshots; Grameen Shakti; Sankara Eye Care Institutions; GSBI Innovators; To Recap; Background Resources; PART II MANAGING A SUSTAINABLE/SCALABLE SOCIAL BUSINESS; Chapter 4 Mission, Opportunity, Strategies; Process; Mission Statement; Opportunity Statement; Key Strategies; Social Venture Snapshots; Mission, Opportunities, and Strategies for Grameen Shakti; Mission, Opportunities, and Strategies for Sankara; GSBI Innovator Fundacion Paraguaya Self-Sustaining Agriculture Schools (SSAS); To Recap; Exercises; Background Resources. | |
| 505 | 8 | |a Chapter 5 The External EnvironmentInstitutional Voids; Process; The Economic Environment; The Legal/Regulatory Systems; Technology and the ICT Environment; The Community/Cultural Environment; The Natural Environment; Social Venture Snapshots; External Environment Analysis for Grameen Shakti; External Environment Analysis for Sankara; External Environment Analysis for GSBI Innovator Build Change; To Recap; Exercise; Background Resources; Chapter 6 The Target Market Statement; Process; Step 1: Estimate the Total Available Market; Step 2: Define the Addressable Market. | |
| 505 | 8 | |a Step 3: Identify Market SegmentsStep 4: Develop a Marketing Plan; Social Venture Snapshots; Marketing Plan for Grameen Shakti; Target Market for Sankara; GSBI Innovator Digital Divide Data; To Recap; Exercises; Background Resources; Chapter 7 Operations and Value Chain; Process; Partnerships; Value Chain; Social Venture Snapshots; Operations and Value Chain for Grameen Shakti; Operations and Value Chain for Sankara; GSBI Innovator Equal Access International; To Recap; Exercises; Background Resources; Chapter 8 Organization and Human Resources; Process; Form of Organization; For-Profit. | |
| 500 | |a Nonprofit and Hybrid. | ||
| 520 | |a "This is the first book on creating and running a social enterprise to combine theoretical discussions with current cases from around the world, filling a huge gap in the literature. It serves as an eminently practical blueprint for those who wish to build, sustain, and grow social ventures. Building a Successful Social Venture draws on Eric Carlson's and James Koch's pioneering work with the Global Social Benefit Institute, cofounded by Koch at Santa Clara University's Miller Center for Social Entrepreneurship. Since 2003, over 200 Silicon Valley executives have mentored more than 800 aspiring social entrepreneurs at the GSBI. It is this unparalleled real-world foundation that truly sets the book apart. Early versions of the book were used in both undergraduate and MBA classes. Part 1 of the book describes the assumptions that the GSBI model is based on: a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI. Part 2 presents the seven elements of the GSBI business planning process, and Part 3 lays out the keys to executing it. The book includes "Social Venture Snapshots" illustrating how different organizations have realized elements of the plan, as well as a wealth of checklists and exercises. Social ventures hold enormous promise to solve some of the world's most intractable problems. This book offers a tested framework for students, social entrepreneurs, and field researchers who wish to learn more about the application of business principles and theories of change for advancing social progress and creating a more just world."--Publisher's description. | ||
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| 700 | 1 | |a Koch, James L., |d 1944- | |
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