Entertainment, media & advertising market research handbook 2019-2020 /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Miller, Richard K. (Richard Kendall), 1946- (Autor), Washington, Kelli D. (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Miramar, FL : Richard K. Miller & Associates, [2019]
Edición:16th edition.
Colección:RKMA market research handbook series.
Temas:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Marketing > Recherche > Guides, manuels, etc.
Loisir > Recherche > États-Unis > Guides, manuels, etc.
Publicité > Recherche > États-Unis > Guides, manuels, etc.
Consommateurs > Comportement > Guides, manuels, etc.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Advertising > Research
Consumer behavior
Leisure > Research
Marketing research
United States
Handbook
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • PART I. MARKET SUMMARY
  • 1. Consumer Use Of Media & The Internet
  • 2. Consumer Use Of Technology
  • 3. Market Assessment: Advertising
  • 4. Market Assessment: Entertainment & Media
  • 5. Consumer Access Of News
  • PART II. MARKET LEADERS
  • 6. Largest Advertisers
  • 7. Largest Agencies
  • 8. Largest Media Companies
  • 9. Largest Service Providers
  • 10. Most-Visited Websites
  • 11. Top Smartphone Platforms & Apps
  • PART III. TELEVISION
  • 12. TV Viewing
  • 13. Designated Market Areas
  • 14. TV Networks & Stations
  • 15. TV News
  • 16. Television Advertising
  • 17. TV Ad Costs
  • 18. Internet-Connected TV
  • 19. Over-The-Top & Subscription Video Services
  • PART IV. RADIO
  • 20. Radio Listening
  • 21. Radio Metros
  • 23. Digital Radio
  • 24. Radio Advertising
  • 25. Satellite Radio
  • PART V. PRINT MEDIA
  • 26. Magazines
  • 27. Newspapers
  • 28. Alternative Weeklies
  • 29. Free-Standing Inserts
  • 30. Books & Ebooks
  • PART VI. DIGITAL MEDIA
  • 31. Digital Advertising
  • 32. Digital News
  • 33. Digital Video
  • 34. Mobile Apps
  • 35. Podcasts
  • 36. Social Media
  • PART VII. ADVERTISING ANALYSES
  • 37. Ad Blocking
  • 38. Ad Fraud
  • 39. Award-Winning Agencies
  • 40. Branding
  • 41. Content Marketing
  • 42. Coupons
  • 43. Customer Analytics
  • 44. Consumer Tracking Online
  • 45. Digital Place-Based Advertising
  • 46. General Data Protection Regulation
  • 47. Global Markets
  • 48. Local Marketing
  • 49. Location Data
  • 50. Naming Rights
  • 51. Native Advertising
  • 52. Out-Of-Home Advertising
  • 53. Packaging
  • 54. Political Advertising
  • 55. Product Placement
  • 56. Programmatic Advertising
  • 57. Response To Advertising
  • 58. Retail Advertising
  • 59. Sponsorships
  • 60. Sports Marketing
  • 61. Trust In Media & Advertising
  • PART VIII. ENTERTAINMENT & MEDIA ANALYSES
  • 62. Hispanic Media
  • 63. In-Flight Entertainment
  • 64. Sports Media
  • 65. Video Games
  • 66. Virtual & Augmented Reality
  • PART IX. FILMED ENTERTAINMENT
  • 67. Theatrical & Home Entertainment
  • 68. Film Studios
  • 69. Movies
  • 70. In-Cinema Advertising
  • 71. Home Entertainment
  • PART X. MUSIC
  • 72. Music Listening
  • 73. Music Concerts & Festivals
  • 74. Recorded Music
  • 75. Streaming & Subscription Music Services
  • Appendix A. Academic Programs
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. Entertainment Awards & Live Events
  • Appendix E. Entertainment & Media Museums
  • Appendix F. Industry-Specific Periodicals
  • Appendix G. Marketing Blogs
  • Appendix H. State Film Commissions.

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