Morals and Markets : The Development of Life Insurance in the United States /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zelizer, Viviana A. Rotman (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Columbia University Press, [2018]
Temas:
Life insurance > Social aspects > United States > History.
Life insurance > United States > History.
BUSINESS & ECONOMICS / Insurance / Risk Assessment & Management
Life insurance.
Life insurance > Social aspects.
United States.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Foreword / Healy, Kieran
  • Acknowledgments
  • Introduction
  • 1. Historical and Economic Background
  • 2. The Persistent Puzzle
  • 3. A Comparative Perspective
  • 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death
  • 5. Life, Chance, and Destiny
  • 6. Marketing Life: Moral Persuasion and Business Enterprise
  • 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization
  • Conclusions
  • Notes
  • Selected Bibliography
  • Index

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