Marketing research for small business : an efficient and effective functional approach /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Smith, David J. (Professor of management) (Autor), VanderWerf, Barbara A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, New York : Nova Science Publishers, Inc., [2018]
Colección:Marketing and operations management research
Temas:
Marketing research.
Small business.
Small business marketing.
Marketing > Recherche.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Marketing research
Small business
Small business marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Why marketing research?
  • Common misunderstandings
  • The research agenda
  • Using the functional approach
  • Working first with what you have
  • Collecting information
  • Basic surveys
  • Leveraging social media
  • Working with results
  • Statistics primer
  • Making it count.

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