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EBSCO_on1049577589 |
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20231017213018.0 |
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180820s2018 nyu o 001 0 eng |
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|a 2018040117
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|a 1100917296
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|a 9781536140446
|q (ebook)
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|a 1536140449
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|z 9781536140422 (softcover)
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|a (OCoLC)1049577589
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|a 658.8/3
|2 23
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|a UAMI
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1 |
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|a Smith, David J.
|c (Professor of management),
|e author.
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1 |
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|a Marketing research for small business :
|b an efficient and effective functional approach /
|c David J. Smith and Barbara A. VanderWerf (Faculty, Rinker School of Business, Palm Beach Atlantic University, West Palm Beach, FL).
|
| 264 |
|
1 |
|a Hauppauge, New York :
|b Nova Science Publishers, Inc.,
|c [2018]
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| 300 |
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|a 1 online resource.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
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|a computer
|b n
|2 rdamedia
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| 338 |
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|a online resource
|b nc
|2 rdacarrier
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| 490 |
0 |
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|a Marketing and operations management research
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a Why marketing research? -- Common misunderstandings -- The research agenda -- Using the functional approach -- Working first with what you have -- Collecting information -- Basic surveys -- Leveraging social media -- Working with results -- Statistics primer -- Making it count.
|
| 588 |
|
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|a Description based on print version record and CIP data provided by publisher.
|
| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
|
0 |
|a Marketing research.
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| 650 |
|
0 |
|a Small business.
|
| 650 |
|
0 |
|a Small business marketing.
|
| 650 |
|
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|a Marketing
|x Recherche.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing research
|2 fast
|
| 650 |
|
7 |
|a Small business
|2 fast
|
| 650 |
|
7 |
|a Small business marketing
|2 fast
|
| 700 |
1 |
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|a VanderWerf, Barbara A.,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Smith, David J. (Professor of management), author.
|t Marketing research for small business
|d Hauppauge, New York : Nova Science Publishers, Inc., [2018]
|z 9781536140422
|w (DLC) 2018037646
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1924972
|z Texto completo
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 1924972
|
| 938 |
|
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|a Askews and Holts Library Services
|b ASKH
|n AH35022916
|
| 994 |
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|a 92
|b IZTAP
|
