Babe Ruth and the creation of the celebrity athlete /

"From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barthel, Thomas, 1941- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2018]
Temas:
Ruth, Babe, > 1895-1948.
Ruth, Babe, > 1895-1948
1900-1999
Baseball players > United States > Biography.
Baseball players > United States > Social conditions > 20th century.
Mass media and sports > United States > History > 20th century.
Endorsements in advertising > United States > History > 20th century.
Joueurs de base-ball > États-Unis > Biographies.
Joueurs de base-ball > États-Unis > Conditions sociales > 20e siècle.
Médias et sports > États-Unis > Histoire > 20e siècle.
Témoignages dans la publicité > États-Unis > Histoire > 20e siècle.
BIOGRAPHY & AUTOBIOGRAPHY > Sports.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Baseball players
Endorsements in advertising
Mass media and sports
United States
Biography
Biographies
History
Biographies.
Acceso en línea:Texto completo
Descripción
Sumario:"From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. The author traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser"--
Descripción Física:1 online resource (x, 276 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781476626628
1476626626

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