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The virtual world and marketing /
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developme...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle Upon Tyne :
Cambridge Scholars Publishing,
2018.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | EBSCO_on1046633895 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 180730s2018 enk ob 000 0 eng d | ||
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| 015 | |a GBB8F0471 |2 bnb | ||
| 016 | 7 | |a 019001210 |2 Uk | |
| 020 | |a 9781527515512 |q (electronic bk.) | ||
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| 037 | |a 9781527515512 |b Cambridge Scholars Publishing | ||
| 050 | 4 | |a HF5415.1265 |b .V57 2018eb | |
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| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The virtual world and marketing / |c edited by Enes Emre Başar, Aysel Erciş and Sevtap Ünal. |
| 264 | 1 | |a Newcastle Upon Tyne : |b Cambridge Scholars Publishing, |c 2018. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 1, 2018). | |
| 520 | |a This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a Sales & marketing management. |2 bicssc | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a Technology: general issues. |2 bicssc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1856874 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34864190 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5477650 | ||
| 938 | |a EBSCOhost |b EBSC |n 1856874 | ||
| 938 | |a eLibro |b ELBO |n ELB138218 | ||
| 938 | |a YBP Library Services |b YANK |n 15616457 | ||
| 994 | |a 92 |b IZTAP | ||