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LatinX voices : Hispanics in media in the U.S. /

This undergraduate textbook provides an overview of Hispanic/LatinX media in the U.S. It draws from both professional and research experience and teaching broadcast media courses in the classroom, and covers print, radio, television, film, and new media.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Coronado, Katidia Barbara (Editor ), Kight, Erica Rodriguez (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Routledge, [2019].
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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245 0 0 |a LatinX voices :  |b Hispanics in media in the U.S. /  |c Edited by Katidia Barbara Coronado, Erica Rodriguez Kight. 
264 1 |a New York, NY :  |b Routledge,  |c [2019]. 
264 4 |c ©2019 
300 |a 1 online resource (xvi, 282 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a Immigration and the emergence of Hispanic periodicals in the U.S. Waves of migration: a brief history of the Hispanic/LatinX presence in the U.S. -- Paving the way: Hispanic newspapers in the U.S. before World War II -- Extra! extra! bold, vibrant and punchy: Hispanic newspapers in the U.S. since World War II, from print to the digital age -- Hispanic and LatinX artists in media. Hollywood's bronze screen: Hispanics and Latinos in U.S. films -- El Ritmo Latino: Hispanic/LatinX music influences in the U.S. -- Hispanic/LatinX art in the U.S.: past and present -- The LatinX impact on electronic and digital media. From grassroots to big business: the emergence and development of Hispanic/LatinX radio in the U.S. -- From radio stations to television networks: the evolution of Spanish-language broadcasting in the U.S. -- Connecting with "mi gente": Hispanic/LatinX influencers, entrepreneurs and consumers online -- Reaching Hispanic/LatinX audiences. The Hispanic/LatinX audience: mobile, social, and traditional media use -- Tapping into Hispanic/LatinX buying power: an overview of Hispanic marketing and advertising in the U.S. -- Don't forget the Brasileiros: reaching the Brazilian audience -- Management, diversity and language. Behind the scenes: decision makers in the growing Hispanic/LatinX media market -- Representations of "La raza": stereotypes, gender issues and the impact of images in media -- Linguistic diversity in Hispanic/LatinX media: leveraging your skills. 
588 |a Description based on print version record. 
520 |a This undergraduate textbook provides an overview of Hispanic/LatinX media in the U.S. It draws from both professional and research experience and teaching broadcast media courses in the classroom, and covers print, radio, television, film, and new media. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Hispanic American mass media. 
650 0 |a Hispanic Americans in mass media. 
650 6 |a Médias latino-américains (États-Unis) 
650 6 |a Américains d'origine latino-américaine dans les médias. 
650 7 |a PSYCHOLOGY  |x Social Psychology.  |2 bisacsh 
650 7 |a Hispanic American mass media.  |2 fast  |0 (OCoLC)fst00957415 
650 7 |a Hispanic Americans in mass media.  |2 fast  |0 (OCoLC)fst00957623 
700 1 |a Coronado, Katidia Barbara,  |e editor. 
700 1 |a Kight, Erica Rodriguez,  |e editor. 
776 0 8 |i Print version:  |t LatinX voices  |d New York, NY : Routledge, 2018.  |z 9781138240216  |w (DLC) 2017060919 
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