Sales management : a primer for frontier markets /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hinson, Robert (Robert Ebo) (Autor), Adeola, Ogechi (Autor), Amartey, Abednego Feehi Okoe (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Charlotte : IAP - Information Age Publishing, Inc., [2018]
Temas:
Selling.
Sales management.
Customer relations.
Vente.
Ventes > Gestion.
selling.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An introduction to personal selling
  • The personal selling process
  • General sales management
  • Developing sales forecasts
  • Field sales management : organising the sales effort
  • Sales force planning, recruitment and selection
  • Sales training
  • Sales force reward systems and compensation plans
  • Information management and customer relationship management
  • Leading the sales force
  • Evaluating sales force performance
  • Answers to one quick quiz.

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