TRUST;CREATING THE FOUNDATION FOR ENTREPRENEURSHIP IN DEVELOPING COUNTRIES.

Using examples from Brazil, China, India, Mexico and elsewhere, this book shows how entrepreneurs can build on existing customs and practices instead of trying to push against them. He highlights the role new technologies can play (but cautions that these are not panaceas), and explains how entrepre...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: TARUN KHANNA
Formato: Electrónico eBook
Idioma:Inglés
Publicado: SAN FRANCISCO : BERRETT-KOEHLER.
Temas:
Social responsibility of business > Developing countries.
Trust > Developing countries.
Entrepreneurship > Developing countries.
Consumers > Developing countries.
Customer relations > Developing countries.
Consumers
Customer relations
Entrepreneurship
Social responsibility of business
Trust
Developing countries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. The why's and how's of trust
  • 2. The mindset change
  • 3. Building on existing social norms
  • 4. Working as a team with the state.

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