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Native advertising : advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
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| Colección: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Temas: | |
| Acceso en línea: | Texto completo |