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Native advertising : advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
|
| Colección: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 180518s2018 enk ob 001 0 eng | ||
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| 082 | 0 | 0 | |a 659.1/44 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lynch, Lisa M., |e author. | |
| 245 | 1 | 0 | |a Native advertising : |b advertorial disruption in the 21st century news feed / |c Lisa Lynch. |
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2018. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Studies in digital journalism | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Native advertising saves the newsroom? : how news outlets came to embrace native advertising and how audiences and regulators grapple with its rise -- Studio N: in-house native advertising at US and European news publishers -- Native on the issues : native advertising and issue-based messaging from corporations and nonprofits -- Going native at the new york times : a case study / by Ava Sirrah -- The future : the end of (native) advertising and the afterlife of news -- Index. | |
| 588 | |a Description based on print version record and CIP data provided by publisher. | ||
| 520 | 2 | |a "Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industrys investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood.? It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point.? Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st century news feed."--Provided by publisher. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Native advertising |d London ; New York : Routledge, Taylor & Francis Group, 2018. |z 9781138040410 (hardback : alk. paper) |w (DLC) 2018014080 |
| 830 | 0 | |a Studies in digital journalism. | |
| 830 | 0 | |a Disruptions (Routledge (Firm)) | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1776172 |z Texto completo |
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| 938 | |a YBP Library Services |b YANK |n 15546324 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9781315175119 | ||
| 938 | |a EBSCOhost |b EBSC |n 1776172 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5425366 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32791066 | ||
| 994 | |a 92 |b IZTAP | ||