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Native advertising : advertorial disruption in the 21st century news feed /
"Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This boo...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2018.
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| Colección: | Studies in digital journalism.
Disruptions (Routledge (Firm)) |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news upstarts and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industrys investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood.? It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point.? Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st century news feed."--Provided by publisher. |
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| Descripción Física: | 1 online resource. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781315175119 1315175118 9781351705783 1351705784 9781351705790 1351705792 9781351705776 1351705776 |