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Micro MBA : theory and practice /
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering indu...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berlin ; Boston :
Walter de Gruyter,
[2018]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 019 | |a 1111117405 |a 1167103482 | ||
| 020 | |a 9783110481266 |q (electronic bk.) | ||
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| 082 | 0 | 4 | |a 650.071 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Micro MBA : |b theory and practice / |c edited by Carolina Machado and J. Paulo Davim. |
| 246 | 3 | |a Micro Master of business administration | |
| 264 | 1 | |a Berlin ; |a Boston : |b Walter de Gruyter, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | 0 | |t Frontmatter -- |t Preface -- |t Contents -- |t Brief biographical sketches of editors -- |t 1. Organizational culture: forces that shape thinking, behavior, and success / |r Starr-Glass, David -- |t 2. Corporate social responsibility reporting and sustainability / |r Brás, Filomena Antunes -- |t 3. Project management / |r Sanz, Gema Calleja / Nadal, Jordi Olivella / Robert, Joan Vinyals -- |t 4. Consumer behavior: the importance of millennials in the tourism industry / |r Hernandez-Maskivker, Gilda -- |t 5. Performance appraisal: a critical tool in effective human resource management / |r Rodrigues, Ana Lúcia / Machado, Carolina Feliciana -- |t 6. Job analysis: an application in a knowledge-intensive, high-performance SME / |r Sousa, Ana Raquel Sampaio de / Machado, Carolina Feliciana / Pinheiro, Miguel -- |t Index. |
| 588 | 0 | |a Online resource; title from title page (Safari, viewed May 23, 2018). | |
| 546 | |a In English. | ||
| 520 | |a Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Business education. | |
| 650 | 0 | |a Management. | |
| 650 | 0 | |a Executives |x Training of. | |
| 650 | 6 | |a Enseignement commercial. | |
| 650 | 6 | |a Gestion. | |
| 650 | 7 | |a management. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Reference. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Skills. |2 bisacsh | |
| 650 | 7 | |a Business education |2 fast | |
| 650 | 7 | |a Executives |x Training of |2 fast | |
| 650 | 7 | |a Management |2 fast | |
| 653 | |a Chemical Engineering. | ||
| 653 | |a Industrial Chemistry. | ||
| 653 | |a Innovation Management. | ||
| 653 | |a Masters of Business Administration. | ||
| 653 | |a Technology Management. | ||
| 700 | 1 | |a Machado, Carolina, |d 1965- |e editor. | |
| 700 | 1 | |a Davim, J. Paulo, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Micro MBA. |d Berlin ; Boston : Walter de Gruyter, [2018] |w (DLC) 2018934737 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1800877 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH33759359 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH35151829 | ||
| 938 | |a De Gruyter |b DEGR |n 9783110481907 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5403340 | ||
| 938 | |a EBSCOhost |b EBSC |n 1800877 | ||
| 994 | |a 92 |b IZTAP | ||