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Micro MBA : theory and practice /

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering indu...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Machado, Carolina, 1965- (Editor ), Davim, J. Paulo (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin ; Boston : Walter de Gruyter, [2018]
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Descripción Física:1 online resource : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9783110481266
311048126X
3110481162
9783110481167