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Engineering the high tech start-up. Volume II, Applied knowledge /

Technological entrepreneurship has been a key driver of economic growth in developed countries, and will play an increasingly important role in developing countries. Successful entrepreneurial efforts will be dependent not so much upon the abilities of the engineer or skilled technical entrepreneur...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Hallam, Cory R. A. (Autor), Flannery, William (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Momentum Press, [2018]
Colección:Engineering management collection.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Recognizing opportunities and testing the concept
  • 1.1 Sources of discontinuity and dissatisfaction
  • 1.2 Quantifying the opportunity
  • 1.3 Testing the concept
  • 1.4 Green light for opportunity.
  • 2. Creating your business model canvas
  • 2.1 Value proposition
  • 2.2 Customer segments
  • 2.3 Channels
  • 2.4 Customer relationships
  • 2.5 Revenue streams
  • 2.6 Key activities
  • 2.7 Key resources
  • 2.8 Key partnerships
  • 2.9 Cost structure
  • 2.10 The missing 10th block: cash flow and profit
  • 2.11 Summary.
  • 3. Identifying and protecting intellectual property
  • 3.1 Copyright
  • 3.2 Trademarks
  • 3.3 Trade secrets
  • 3.4 Patents
  • 3.5 Managing intellectual property
  • 3.6 Who is an inventor?
  • 4. Entrepreneurial finance: how to be a gracious liar
  • 4.1 The process
  • 4.2 Accounting basics
  • 4.3 Key financial statements
  • 4.4 Building your financial statements at the start
  • 4.5 Returns
  • 4.6 Summary.
  • 5. Creating a legal entity
  • 5.1 Consulting, building, selling, raising cash, nonprofit?
  • 5.2 Which state to choose
  • 5.3 Top legal documents you need to start a company
  • 5.4 Corporate board versus advisory board
  • 5.5 Top mistakes to avoid.
  • 6. Creating the business plan, slide deck, and pitch
  • 6.1 Introduction
  • 6.2 Establishing credibility
  • 6.3 Identifying and mediating risks
  • 6.4 The information portfolio
  • 6.5 Summary.
  • Appendix A. Key terms
  • Appendix B. Sample pitch deck
  • References
  • About the authors
  • Index.