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|a Cronin, Matthew A.
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|a The craft of creativity /
|c Matthew A. Cronin and Jeffrey Loewenstein.
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|a Stanford, California :
|b Stanford Business Books, an imprint of Stanford University Press,
|c [2018]
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|c ©2018
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|a 1 online resource (xi, 269 pages)
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|a Includes bibliographical references and index.
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|a The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change our perspective -- Into the void -- Continuing our story -- The never-ending story.
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|a Online resource; title from PDF title page (EBSCO, viewed March 7, 2018).
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|a Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.
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|a Creative ability.
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|a Creative thinking.
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|a Creative ability in business.
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|a Creativity
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|a Créativité.
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|a Créativité dans les affaires.
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|a creativity.
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|a PSYCHOLOGY
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|a Creative ability.
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|a Creative thinking.
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|a Loewenstein, Jeffrey,
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|i Print version:
|a Cronin, Matthew A. (Professor of management).
|t Craft of creativity.
|d Stanford, California : Stanford University Press, 2018
|h 284 pages
|z 9780804787376
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