The craft of creativity /

Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the crea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Cronin, Matthew A. (Professor of management) (Autor), Loewenstein, Jeffrey (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Temas:
Creative ability.
Creative thinking.
Creative ability in business.
Creativity
Créativité.
Créativité dans les affaires.
creativity.
PSYCHOLOGY > Cognitive Psychology.
SCIENCE > Cognitive Science.
Acceso en línea:Texto completo
Descripción
Sumario:Synthesizing a wide range of scholarship, the authors' research, and original interviews with professionals and learners, The Craft of Creativity presents a new account of creativity. Focusing on process as opposed to outcomes, it offers guidelines for improving our ability to navigate the creative process efficiently and effectively.
Descripción Física:1 online resource (xi, 269 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781503605510
1503605515

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