Strategic Communication at Work : the Impact Paradigm /

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"Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communicationone on one, small groups, and large groupsto achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lennard, Diane (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Taylor and Francis, 2018.
Edición:First edition.
Temas:
Organization > Research.
Communication in organizations.
Strategic planning.
Managerial economics.
Organizational sociology > Research.
Organisation > Recherche.
Communication dans les organisations.
Planification stratégique.
Économie d'entreprise.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part ONE Strategic Communication
  • chapter 1 The IMPACT Paradigm{u2014}What It Is / Diane Lennard
  • chapter 2 The IMPACT Paradigm{u2014}Why It Works / Diane Lennard
  • part TWO Strategic Communication in Action
  • chapter 3 Communication Situations / Diane Lennard
  • chapter 4 Common Concerns of Communicators / Diane Lennard
  • part THREE Practicing
  • chapter 5 IMPACT Exercises / Diane Lennard
  • chapter 6 Communicate with Impact / Diane Lennard.

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