Marketing research : fundamentals, process, and implications /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rajagopal, R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018]
Colección:Business issues, competition and entrepreneurship
Temas:
Marketing research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Understanding marketing research
  • Setting research scenario
  • Marketing research and organizational design
  • Research design development
  • Developing research instrument and information acquisition
  • Quantitative analysis and consumer research modelling
  • Qualitative research design
  • Breakthroughs in marketing research
  • Market competition research
  • New dimensions in consumer behavior research
  • Appendix
  • Index.

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