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|a UAMI
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1 |
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|a Rajagopal, R.,
|e author.
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| 245 |
1 |
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|a Marketing research :
|b fundamentals, process, and implications /
|c Rajagopal, Ph. D. (Professor and National Researcher, EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico).
|
| 264 |
|
1 |
|a Hauppauge, N.Y. :
|b Nova Science Publishers, Inc.,
|c [2018]
|
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|a 1 online resource.
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|a Business issues, competition and entrepreneurship
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| 500 |
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|a Includes index.
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| 505 |
0 |
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|a Understanding marketing research -- Setting research scenario -- Marketing research and organizational design -- Research design development -- Developing research instrument and information acquisition -- Quantitative analysis and consumer research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New dimensions in consumer behavior research -- Appendix -- Index.
|
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|a Marketing research.
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|a Marketing
|x Recherche.
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|x Industrial Management.
|2 bisacsh
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|a BUSINESS & ECONOMICS
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|a BUSINESS & ECONOMICS
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
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|a Marketing research
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|i Print version:
|a Rajagopal, R.
|t Marketing research.
|d Hauppauge, N.Y. : Nova Science Publishers, Inc., [2018]
|z 9781536130294
|w (DLC) 2017060222
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