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Digital marketing in the zone : the ultimate system for digital marketing success /
In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Morgan James Publishing,
[2017]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 008 | 180111s2017 nyua o 000 0 eng d | ||
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| 020 | |a 9781683502692 |q (electronic bk.) | ||
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| 100 | 1 | |a Reske, David, |e author. | |
| 245 | 1 | 0 | |a Digital marketing in the zone : |b the ultimate system for digital marketing success / |c David Reske. |
| 264 | 1 | |a New York : |b Morgan James Publishing, |c [2017] | |
| 264 | 4 | |c ©2017 | |
| 300 | |a 1 online resource (xv, 187 pages | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a My journey into the zone -- Marketing in the zone -- Accelerating your marketing strategy -- Accelerating your marketing organziation -- Accelerating your marketing technology strategy -- Accelerating your content marketing program -- Accelerating your website performance -- Accelerating your digital marketing programs -- Social media advertising in the zone. | |
| 520 | |a In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don't live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing. | ||
| 545 | 0 | |a David Reske is a serial entrepreneur and digital marketing pioneer. He founded Nowspeed, Inc. in 2003, and is focused on delivering world-class digital marketing services to clients across the US. David has over 20 years of Internet marketing experience in areas such as marketing strategy, search (SEO and PPC), social media, email, and website marketing. He has personally worked with hundreds of clients to optimize their marketing programs. Before founding Nowspeed Marketing, David was also founder and CEO of Onward Technologies, Inc., a web development and systems integration firm, where he led the company to significant growth. In 1998, Onward Technologies was purchased by CSC Consulting Group, a division of CSC Corporation, which provides information technology services for commercial and government markets. David is a graduate of Ohio State University. David is a past President of the Entrepreneurs Organization, Boston Chapter, and he has been a speaker at many marketing industry conferences. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Electronic commerce |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Commerce électronique |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |x Management |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1679258 |z Texto completo |
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