The green bundle : pairing the market with the planet /

We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as saving...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Delmas, Magali A. (Autor), Colgan, David, 1979- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Temas:
Green marketing.
Green products.
Consumer behavior > Environmental aspects.
Marketing vert.
Produits écologiques.
Consommateurs > Comportement > Aspect de l'environnement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Green products
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What sustainability has come to mean
  • The green bundle
  • No substitute for quality
  • A status update
  • A healthy perspective
  • Put money in context
  • An emotional connection
  • The pitfalls of greenwashing
  • Sending a clear signal
  • Conclusion: Reaching the convenient environmentalist.

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