The green bundle : pairing the market with the planet /

We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as saving...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Delmas, Magali A. (Autor), Colgan, David, 1979- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Temas:
Green marketing.
Green products.
Consumer behavior > Environmental aspects.
Marketing vert.
Produits écologiques.
Consommateurs > Comportement > Aspect de l'environnement.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Green marketing
Green products
Acceso en línea:Texto completo
Descripción
Sumario:We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies.
Descripción Física:1 online resource (viii, 280 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9781503606425
1503606422

Ejemplares similares