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Digital sales transformation in a customer first world /

Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally adv...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Daly, Donal (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cork : Oak Tree Press, [2017]
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Daly, Donal,  |e author. 
245 1 0 |a Digital sales transformation in a customer first world /  |c by Donal Daly ; foreword by Mike Rosenbaum. 
260 |a Cork :  |b Oak Tree Press,  |c [2017] 
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504 |a Includes bibliographical references and index. 
520 |a Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme. Digital Sales Transformation in a Customer First World will be your constant companion as your execute your Digital Sales Transformation strategy. At over 500 pages, it is packed with actionable knowledge as a blueprint for your journey. It guides you to define your Ideal Customer Profile, to Understand the Customer's Business, to Build, Elevate and Expand Relationships, and how to Create and Communicate Value. It includes a framework to build an effective Executive Sponsor Program, to execute Account Based Marketing, and describes the role of Artificial Intelligence in enterprise B2B sales. It sets out Strategy, Sales Execution, and Sales Management methods for Sales Process, Opportunity Management, Account Management and overall Sales Team Performance Management, and it describes the technology to use in each case. 
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650 7 |a Internet marketing  |2 fast 
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