Digital Marketing for Business Growth.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Clay, Julian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Thorogood Publishing Ltd, 2017.
Temas:
Internet marketing.
Marketing sur Internet.
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000Mu 4500
001 EBSCO_on1005614591
003 OCoLC
005 20231017213018.0
006 m o d
007 cr |n|---|||||
008 171007s2017 enk o 000 0 eng d
040 |a EBLCP  |b eng  |e pn  |c EBLCP  |d MERUC  |d IDB  |d OCLCQ  |d YDX  |d OCLCO  |d OCLCF  |d I3U  |d INT  |d OCLCQ  |d UKAHL  |d OCLCQ  |d N$T  |d K6U  |d OCLCO  |d OCLCQ  |d BRX  |d OCLCQ 
019 |a 1023440606  |a 1264750695 
020 |a 1854188860 
020 |a 9781854188861  |q (electronic bk.) 
020 |z 1854188852 
020 |z 9781854188854 
029 1 |a AU@  |b 000062621460 
035 |a (OCoLC)1005614591  |z (OCoLC)1023440606  |z (OCoLC)1264750695 
050 4 |a HF5415.1265  |b .C539 2017eb 
082 0 4 |a 658.872 
049 |a UAMI 
100 1 |a Clay, Julian. 
245 1 0 |a Digital Marketing for Business Growth. 
260 |a London :  |b Thorogood Publishing Ltd,  |c 2017. 
300 |a 1 online resource (115 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
500 |a Digital Marketing#WEB. 
505 0 0 |g Machine generated contents note:  |t About the book --  |t Note --  |t Glossary of sales terms --  |g One.  |t brief history of digital marketing --  |t Introduction --  |t What is digital marketing? --  |t Changes in the landscape --  |t Brand awareness --  |t Chapter Summary --  |t Checklist --  |g Two.  |t Creating a digital marketing strategy --  |t Introduction --  |t Marketing goals --  |t Setting up best practice principles --  |t Multi-channel marketing --  |t Chapter Summary --  |t Key points --  |g Three.  |t Changes that impact on the customer experience --  |t Introduction --  |t impact of technology --  |t customer experience --  |t Online purchasing and how it has changed behaviour --  |t Chapter Summary --  |t Key points --  |g Four.  |t Getting your website to add value --  |t Introduction --  |t What makes a good website? --  |t How a website supports digital marketing --  |t Chapter Summary --  |t Key points --  |g Five.  |t Platforms for digital marketing communication --  |t Introduction --  |t Social media networks --  |t Creating a social media strategy --  |t Chapter Summary --  |t Key points --  |g Six.  |t Getting the best out of data analytics --  |t Introduction --  |t Marketing data analytics --  |t SEO and PPC --  |t Social influencer marketing --  |t Chapter Summary --  |t Key points --  |g Seven.  |t Integrating with traditional forms of marketing --  |t Introduction --  |t Marketing Mix --  |t Traditional forms of marketing --  |t Traditional versus new marketing channels --  |t Chapter Summary --  |t Key points --  |g Eight.  |t move to international markets --  |t Introduction --  |t How to compete internationally --  |t Having an international strategy --  |t Monitoring your progress --  |t Chapter Summary --  |t Key points --  |g Nine.  |t future of digital marketing --  |t Introduction --  |t power of data --  |t Machine learning and artificial intelligence --  |t Augmented reality and future trends --  |t Chapter Summary --  |t Key points. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Internet marketing. 
650 6 |a Marketing sur Internet. 
650 7 |a Internet marketing.  |2 fast  |0 (OCoLC)fst00977272 
776 0 8 |i Print version:  |a Clay, Julian.  |t Digital Marketing for Business Growth.  |d London : Thorogood Publishing Ltd, ©2017  |z 9781854188854 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1591875  |z Texto completo 
938 |a Askews and Holts Library Services  |b ASKH  |n AH35099501 
938 |a EBL - Ebook Library  |b EBLB  |n EBL5058371 
938 |a YBP Library Services  |b YANK  |n 14794339 
938 |a EBSCOhost  |b EBSC  |n 1591875 
994 |a 92  |b IZTAP 

Ejemplares similares